Likes on Instagram won't ring your phone; Google Search will.

Instagram Likes vs Google Search

Any business owner likes to see that their Instagram posts get loads of likes. It's fantastic to watch the numbers go up, but it won't help to pay the bills. This can't answer any questions posed by your customers at 11PM and could never ring your phone when the customers need your service instantly. Google search does that automatically, silently, whether you are active on your social media or not. To see how we help businesses grow through search, visit our homepage.

Let me give you a comparison of the latest time you have been searching for plumbers, dentists or a new laptop online; did you scroll through Instagram in the hope of finding the correct business? Of course you did not. Instead you opened up the Google search engine and put in whatever you were looking for, and later chose from what popped up. This situation is actually what can lead to booking, getting in contact, or even a sale.

Why Instagram Likes Are a Vanity Metric

Google Search Captures Intent

On the contrary, Google Search captures the exact intent that a user has.

Someone searching for "best bakery near me" or "cheap web design in Chennai" are already halfway to being a customer. This is the huge difference between an audience and a lead.

Google Search Console Impressions and Clicks

This is also why a great Google Search Console impressions and click counts matter significantly more than your follower count does. A real person searched for a real inquiry and your business was a possible alternative. The click is someone electing to go through with your business. When you enhance these numbers then more of the correct individuals will find you at precisely the correct time they need your service.

How to Improve Search Visibility

So, how do you switch you focus over from gaining social praise to having search visibility? Begin by optimizing your website's on-page SEO, clear site titles, fast page speed, and well-written website content answering typical user questions. Combine this with optimized local SEO to show up in searches of "near me" and on the map results.

If you're unsure where you stand at the moment, get a free SEO audit. This report will present where you're losing traffic.

Content and Technical SEO

Furthermore, content has an enormous impact in this area. Blogs, FAQ-sections, service pages, will all have to be filled with keywords people use in the searches so Google could make an association between your content and those searching terms. When you fix a number of technical elements to your SEO such as schema implementation, page speed and a mobile friendly page design, your site will appear more reliable and should come up in searches before your competitors, and not get any more "likes".

Social Media Still Has a Role

This does not mean, though, that your social media work should all cease, it creates brand recall as well as keeps your current audience in mind of your business. Social media however would hardly catch someone who are ready to purchase your service at the very instant.

Google search will find those leads who are looking for the service at the perfect time that will cause form fills, phone calls, and therefore ultimately revenue.

Focus on Rankings and Leads

If finding new customers is essential to your business, instead of chasing likes, look for a ranking and a more relevant opportunity for a booking or lead and in this case you will get more than just likes and an improved page rank will result in a higher amount of Google Search Console impressions and clicks to look back on.

FAQ

What is the difference between Instagram likes and Google Search?

Likes on Instagram is a so called vanity metric. All that these likes tell you is that a customer clicked it. They will not tell you whether the person is from your specific city, has money to spend at the moment or needs to purchase today. On the contrary, Google Search captures the exact intent that a user has. Someone searching for "best bakery near me" or "cheap web design in Chennai" are already halfway to being a customer. This is the huge difference between an audience and a lead.

Why are Google Search Console impressions and click counts important?

How can you improve search visibility?

Begin by optimizing your website's on-page SEO, clear site titles, fast page speed, and well-written website content answering typical user questions. Combine this with optimized local SEO to show up in searches of "near me" and on the map results.

Should social media work cease?

This does not mean, though, that your social media work should all cease, it creates brand recall as well as keeps your current audience in mind of your business.

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